Authentic Project Ideas – The Power of Advertising

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Advertising is a very powerful tool.  Not only would it be a great authentic project for students to learn about how advertisements are created, but also how we are influenced by ads.

Ads are created to hit an emotional response in us. We need that, we want that, we will be better people if we have that.  (Will we really?)

With one project I was involved with, the third graders wrote, created props, and filmed ads to convince other students in our school to come see their projects.  The ads were filmed on a teacher’s cell phone and shared with other classes.  This was a tremendous authentic learning experience on so many levels, and an off-shoot from the original project that we hadn’t planned on.

And does advertising work…well while watching the Alamo Bowl with my husband (it seems the only channels my television got during December/January had college football games on them) I saw one ad after another for visiting San Antonio, Texas.  And guess where my photo above was recently taken!

Authentic Ways to Present Projects

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There are infinite ways to present projects authentically.  When Peggy and I were writing One School’s Journey we tried to remember all of the ways projects had been presented in our school.  I am sure we missed some, and two years later there are probably many more we could add to our book (hence, we are starting a second edition). I have copied the list we came up with, from the back of One School’s Journey, below.  Just some ideas to see if anything clicks for your students.

Student Created:

Animation, Art, Bulletin Board, Commercial, Competition, Dance, Diorama, Film, Gallery, Geography Fair, Hall of Fame, Letter, Model, Museum, Newscast, Newspaper, Open House, Photography, Play, Poetry, Poster, Power Point Presentation, Puppet Show, Recital, Reenactment, Scrapbook, Science Fair, Simulation, Slideshow, Story Board, Story Book, Time Line, Tri-Board, Virtual Science Fair…

If you have used other ways to have students present their work, and would be ok with me adding these to my list, and next book, please contact me through this blog.  I would love to hear your authentic ideas!

Authentic Presentations

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Traditionally children demonstrated what they learned through written reports and tests.  However, not only do many children not demonstrate well this way, moving forward into this century, this is not the way that creative and innovative thinkers will demonstrate what they know.

There are many, many different ways for children to show what they have learned.  Authentic learning needs authentic demonstration.  Children should be encouraged to show what they have learned in ways that they are comfortable with and confident about.  They should also be encouraged to demonstrate mastery of what they know in unique and new ways.

Photo-Journals, Computer Presentations, Literary Works, Scripts, Performances, Posters, Demonstrations, Competitions, Models, Dioramas, Correspondence…

In the back of our back One School’s Journey we made a list of all of the ways that students had demonstrated learning/presented projects in our school.  Honestly, we could probably double that list a year later.  As our students became more comfortable with authentic learning they evolved with the unique ways they presented what they had learned.  These are the kinds of doers and thinkers that will make it, and make a difference in this coming century!