I was going to write a blog about aviation, with the driving question being, “how in the world do these huge things fly?” But when I looked at the photo I took of the plane taking off, I realized I caught something authentic in the picture. The Alaska Airlines plane in the foreground is a flying advertisement for Disneyland!
So new question, “why would a company put their ad on the outside of a plane?” It’s not like the people inside will see it. Who is the target audience? Do you think the ad is worth what Disney paid to paint the plane this way. I can imagine this wasn’t cheap!
Open an ad agency in your classroom. What would you like to advertise? (Curriculum tie-in here?) How would you advertise this? Think outside the box! Disney certainly did – or in the case – outside the plane!
The Educational Journey 